Our worldwide and first campaign 'Ressourcer Le Monde' for Veolia was commissioned in 2013.
The project started with a large illustration covering a 10 metre hoarding in the centre of Paris. The image highlights Veolias extensive waste management presence in our environment with a focus on waste recovery and solutions related to water, energy and materials.
Rude provided 'Veolia' with a bespoke handrawn font which is being used throughout the campaign, including city specific posters, metro murals and animations. This has been an exciting and vibrant project to be a part of.
In 2015 we illustrated a TV ad for VEOLIA...directed by Jack Antione Charlot at Passion Pictures.
Our second campaign was launched in France, depicting cities like Marseille, in November we started work on a huge 100 meter mural covering both side of 'Franklin Roosevelt' Metro Station.
We also helped create 'The Resourcing Machine' which is an animated, interactive digital platform that invites users to find out about the group's solutions through a different and entertaining approach that explains their solutions and encourages people to find out more by going to the content on The Veolia Website
We worked closely with Havas Paris on making these interactive cities come to life.