Tetley Tea invited us to design and create a brand extension for them. They had a licensing opportunity with Debenhams and wanted a collection that nodded to their heritage but was delivered in contemporary way. It seemed obvious to design an eclectic tea set with the graphics built around Tetley's ephemera. We dug through their archives and referenced old tea labels and shipping crates to find our graphic aesthetic. This was applied to a product range that was sourced from a porcelain manufacturer who allowed us to pull from their archive shapes. The graphics were then applied and a sub brand created to launch the range.