Our old friends at Ocean branding were working on a re-brand for Nestle's Shredded Wheat. As the cereal itself is so wholesome they wanted to create imagery that looked although the farmers wife had created it herself at the kitchen table. We set about lino cutting icons, typography and images of fruit and cereal. The palette of colours was supplied and we comped the imagery together which Ocean then took and created the magic. Really proud to work on this project as we still see it on the supermarkets shelves.