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Veolia / Havas Paris

Our worldwide campaign 'Ressourcer Le Monde' for Veolia was commissioned last year by advertising agency Havas in Paris. The project started with a large illustration covering a 10 metre hoarding in the centre of Paris. The image highlights Veolias extensive waste management presence in our environment with a focus on waste recovery and solutions related to water, energy and materials.

Rude provided 'Veolia' with a bespoke handrawn font which is being used throughout the campaign, including city specific posters, metro murals and animations. This has been an exciting and vibrant project to be a part of.

A second campaign was launched this year in France, depicting cities like Marseille, in November we started work on a huge 100 meter mural covering both side of 'Franklin Roosevelt' Metro Station.

The year has culminate in RUDE drawing a TV ad for VEOLIA...directed by Jack Antione Charlot at Passion Pictures. Hope you like it! We loved making it.