No Added Sugar

No Added Sugar is a contemporary kidswear label set up by husband and wife founders Rick Ramswell and Deborah Medhurst. Their rock and roll attitude sees edgy prints combined with classic tailoring. Initially a graphic-led brand, they have evolved into a progressive company producing collections annually and selling internationally.
Rude have been working with NAS for many years and our handwriting is a great fit for their aesthetic. We work seasonally on their ranges, illustrating slogans and lots of skulls, it’s always fast and fun.