In 1998 Abi & Rupert met at a London design agency. Their shared love of illustration and print making made their decision to start a company together easy. They quickly pooled clients, resources and capital to start a clothing label called Rude.
As trained graphic designers their passion for print and applied art began with a collection of screen printed t-shirts. This quickly grew into an international street brand and before long the couple were producing fully printed collections and stocking to the best accounts.
Around this time Rude opened a flagship store called 'Let's make T-shirts', which housed the collections and offered bespoke screen printing services on site. This service earned external commissions to illustrate, design and manufacture for clients such as The Tate, Urban Outfitters The National Theatre.
Recently Rude's hand drawn illustrations and screen prints have been commissioned for poster art by TFL and The Royal London hospital. Whilst Veolia, a waste management company, commissioned a worldwide tv and poster ad campaign.
Rupert and Abi live in London with their two sons Billy and Herbie.